About Softland

About Us

Our Story

We believe that QUALITY is not just a standard, but also an attitude. This fundamental belief leads us to build quality operating systems and procedures with only one focus in mind: CUSTOMER SATISFACTION. We are committed to customer satisfaction to a great extent that it becomes a TRADITION, characterizing our business model.

Why We are Different

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Why Choose Us

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Fast Delivery
Online shopping for Fast delivery from a great selection at Softland Gaming Store
Secure Payment
Your data, SMS messages and payments are secured with SSL / HTTPS
24/7 Customer Support
24/7 support services are here to ensure our customers’ success and business productivity – whether for on-site assistance, technical, or remote support.

Our Goals

– To expand our retail channel network throughout the Kingdom.
– To become the pioneers in the retail and distribution market by offering specialized, quality-assured products in niche areas of information technology; and by providing a wide range of exceptional pre-sale and after-sale technical support services.

Our History

Softland was founded in 1996 with a head office in Riyadh, Saudi Arabia. It specializes in the retail and distribution of best-of-breed, hi-tech information technology and telecommunication products and services. A chain of 10 Kingdom-wide stores sells top quality IT hardware & accessories.

Our Commitment

At Softland, we are committed to offer simple and meaningful products, solutions & services that meet the needs and requirements of our clients. We work hard to reach the highest levels of client support with an innovative approach to technology.

Technical Support

Softland has established its own maintenance centers in the Kingdom to provide pre-sale and after-sale technical support for its clients. We have a technical after-sale support team for our corporate clients around the Kingdom.

Our Mission

– To maintain quality, commitment and integrity in all operations.
– To provide the right choice of products.
– To maintain values.
– To be considered the first choice of consumers.

Our Business Focus

Our business portfolio is focused on 5 vertical areas:
1. Components
2. Gaming PCs
3. Software
4. Accessories
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